On space.com today, one of these reports is not like the others:

http://www.space.com/20449-swiss-private-rocket-plane-2017.html

http://www.space.com/20461-russia-moon-robots-missions.html

http://www.space.com/20452-scotland-first-satellite-launching-soon.html

The first two are articles describing a space mission or technology concept accompanied by a slew of excellent computer-generated graphics, an impressive description and an ambitious timeline. These hyped-up but meat-lacking reports are a strong indicator of being over the tinfoil hat line in the bad way. While I’m in favor of crazy ideas, portrayals of them as straightforward sure-shots without caveats is similar to crying wolf: it makes people more cynical towards way-out-there ideas with actual substance behind them. 

Contrast those to the last article, which shows a bunch of smiling researchers around a real-life piece of technology. While the actual mission (and graphics) might not be as ambitious and flashy, reports like this one are the real substance worth excitement.

 In short, beware of pretty pictures.